Plant-Based Grassroots Ambassador Certification

Summit, Training and Certification

Thursday, June 23, 2022

Virtual Event

Become a Certified
Plant-Based Grassroots Ambassador

weDIDit.Health Ambassador Circle of Influence

The weDIDit.Health mission is to… Empower Plant-Based Ambassadors to Inspire One Million People to Live as Happy, Healthy Vegans.

Highlights of the Summit, Training and Certification

weDIDit.Health Summit

A full day of learning and connecting to your purpose

Whether you're brand new to the vegan and plant-based lifestyle, or someone with decades of living the vegan philosophy, the weDIDit.Health Summit will be an event to remember.

A few highlights are learning from amazing presenters, networking with like-minded women and men (in-person event), becoming an Ambassador in order to continue the good works we are committed to and being inspired to the movement like never before.

The virtual event is perfect for those who are not able to make it to Cleveland. We assure you, you'll get so much out of the virtual view, you'll be glad you attended.

weDIDit.Health Certification

Ambassador Certification

We are very excited to announce the weDIDit.Health Ambassador Certification program. We couldn't do what we do without the commitment and collaboration of our Ambassadors.

So what is an Ambassador? Simply put, an Ambassador is a vegan who is excited and committed to inspiring nonvegans to discover all the benefits of a plant-based lifestyle, including health, compassion for animals and climate healing.

During the summit, we will be certifying all our Ambassadors as well as rolling out our plan for growth. This is a great time for you to become one of our esteemed Ambassadors.

By attending this event, either in person or virtually, you will be certified as an Ambassador and receive a certificate you can proudly display on your website and social media profiles.

weDIDit.Health Membership Unveiling

Membership Rollout

Get in on the ground floor of the weDIDit.Health membership program. Membership has many benefits including exclusive training programs, both virtually and in-person, VIP status at in-person events, and networking opportunities with vegan and plant-based influencers.

The secure weDIDit.Health membership portal will have resources for you to access as much as you'd like includling private video and audio training, replays of interviews with leading experts, doctors, nutritionists, and more.

By enrolling in the Certification Summit and Training you receive three months as a member as our gift to you.
weDIDit.Health Grassroots Ambassador Certification

Sally Lipsky, PhD, had a successful career as Professor of Education. However, after a diagnosis of late-stage cancer, she began educating herself about the power of food to heal and protect from disease, thereby starting her journey into plant-based eating. As a plant-based nutrition educator, Sally leads workshops and authors educational materials, including her book Beyond Cancer: The Powerful Effect of Plant-Based Eating. She leads Plant-Based Pittsburgh, founded the non-profit Food for Health, and is a certified yoga instructor.

As part of the WeDIDit.Health community, Grassroot Ambassadors have a shared purpose of spreading awareness and inspiring others toward veganism—for the health of humans, animals, and our planet.

The goal of Certification, facilitated by Dr. Sally Lipsky, is to embolden you with select practices and resources to strengthen your effectiveness as an ambassador for plant-based living.

The content covers strategies for starting and ending a conversation, verbal and non-verbal communication tools, follow-up strategies, and practice scenarios—all in an interactive workshop format. Upon completion, you will be recognized as a valuable emissary for the WeDIDit.Health global initiative!

During the summit, we will be certifying all our Ambassadors as well as rolling out our plan for growth. This is a great time for you to become one of our esteemed Ambassadors.

By attending this event, either in person or virtually, you will be certified as an Ambassador and receive a Grassroots Ambassador Certificate of Completion that you can proudly display on your website, office wall and  social media profiles.

Certified Ambassadors build
Confidence, Courage, Credibility

During the Summit you will:


Join us for the inaugural event


Thursday , June 23, 2022

9:00 a.m. – 5:00 p.m. Eastern

Live in Cleveland, Ohio


Virtually from the comfort of your home

Learn from
vegan lifestylists and experts


John McDougall, M.D.

McDougall Foundation

Dr. McDougall’s keynote brought to you virtually

As an early pioneer of the plant-based lifestyle, John McDougall, MD is a board-certified internist, author of 13 national best-selling books, the international on-line “McDougall Newsletter,” and co-founder of the 10-day, live-in McDougall Program in Santa Rosa, CA.

He is a clinical instructor for four schools training young physicians and is licensed in five states in the US to practice.

The McDougall Program is a leading medical program that heals chronic illness through professional medical care, world-class education, and ongoing support for people transitioning to a starch-based lifestyle.

Dr. McDougall is a recipient of the Lifetime Achievement Award from the American College of Lifestyle Medicine.

Other McDougall activities include seminars and health-oriented adventure vacations.

Dr. McDougall’s bestselling books are among the favorites of people around the globe.

  • The McDougall Plan
  • McDougall’s Medicine: A Challenging Second Opinion
  • The McDougall Health Supporting Cookbook, Volume 1
  • The McDougall Health Supporting Cookbook, Volume 2
  • The McDougall Plan: 12 Days to Dynamic Health
  • The McDougall Program for Maximum Weight Loss
  • The New McDougall Cookbook
  • The McDougall Program for Women
  • The McDougall Program for a Healthy Heart
  • The McDougall Quick and Easy Cookbook
  • Dr. McDougall’s Digestive Tune-up
  • The Starch Solution
  • The Healthiest Diet on the Planet

Dr. Sailesh Rao

Climate Healers

Founder & Executive Director

weDIDit.Health Founding Ambassador

Dr. Sailesh Rao is Founder and Executive Director of Climate Healers, a non-profit dedicated to healing the Earth’s climate. With over three decades of professional experience, Dr. Rao’s background is as a systems specialist with a Ph. D. in Electrical Engineering from Stanford University. He led the transformation of early analog internet connections to more robust digital connections that also ran ten times faster, at 1Gb/s.

In 2006, he switched careers and became deeply immersed, full time, in solving the environmental crises affecting humanity. Dr. Rao is the author of two books, Carbon Dharma: The Occupation of Butterflies and Carbon Yoga: The Vegan Metamorphosis, and an Executive Producer of four documentaries, The Human Experiment (2013), Cowspiracy: The Sustainability Secret (2014), What The Health (2017), and A Prayer for Compassion (2019).

Dr. Sailesh Rao has 10 U.S. and 3 Canadian Patents to his credit, 22 peer-reviewed technical publications, and has made over 50 standards contributions to the ATM Forum and the IEEE 802.3 CSMA/CD.

Dr. Angela Crawford

Founder and CEO

The Heartful Path

weDIDit.Health Founding Ambassador

Angela Crawford, Ph.D. is a licensed psychologist, with over two decades of experience.  She has long been interested in holistic approaches for healing mind, body, and spirit.  She became vegetarian 15 years ago, after learning about factory farming, and adopted a fully vegan lifestyle in early 2019.  Since becoming vegan, she has brought her experience as a psychologist to study the interconnection between veganism and emotional wellbeing. 

She holds certificates as a transformational coach, master vegan lifestyle coach and educator, and in plant-based nutrition.  She is passionate about empowering people to choose veganism for health, the planet, and as an expression of compassion for all sentient beings.

Dr. Crawford is currently conducting research for a book on the transformative impact of a plant-powered, vegan lifestyle.  She serves as a Psychology Advisor for WeDidIt.Health , and authored the e-book 7 Best Practices to Inspire Your Loved Ones to Go Plant-Based.

Dr. Marla Friedman

NYS licensed & Nationally certified Psychotherapist in Clinical Mental Health Counseling
weDIDit.Health Founding Ambassador

Marla Friedman, a Ph.D. in Psychology, is NYS licensed and Nationally Certified in Clinical Mental Health Counseling with over thirty years in practice. Dr. Friedman is a graduate and Associate of the Viktor Frankl Institute for Meaning Centered Therapy; a Certified Trauma Professional, and trained provider of EMDR therapy. Dr. Friedman has done extensive training in couples therapy; and provides therapy for addiction, codependency, and for the partners of addicts in recovery. She was honored with the 2018 Addiction Professional Award from the Caron Foundation.

She is a Certified Nutritionist, an Advanced Fellow and Board Certified in Anti-Aging, Regenerative and Functional Medicine (ABAAHP), holds a Certification in Plant based Nutrition from eCornell, is an active member of the Plantrician Project and PCRM, and is deeply involved in
Lifestyle Medicine. 

Linda Middlesworth

Founder and CEO

Vegan Mentor and

weDIDit.Health Founding Ambassador

Cancer, heart disease and obesity are all in the past for Linda Middlesworth. Vegan for over 40 years and the picture of health, Linda is the organizer for the Sacramento Vegan Society.

Nearly 5,000 members strong, the Sacramento Vegan Society hosts vegan events including  Get Healthy Sacramento, Go Compassionate Live and Go Sustainable Live events featuring doctors and leaders in health, animal, or planet advocacy.

Between her responsibilities as a Food for Life Nutrition and Cooking Instructor with Physicians Committee for Responsible Medicine and Dr. Neal Barnard, Linda is an aerobics instructor, certified personal trainer, and is certified in Plant-Based nutrition through eCornell University. At the age of 78 years young, she refuses to slow down. Linda is CEO of Vegan Mentors and owner of among many other accomplishments.

Peter Goldstein

Founder and Chief Synergy Officer

Peter Goldstein is a former CEO of a technology and software systems company and a lifelong advocate of personal power and conscious business practices.

Over the past ten years, he’s been tracking a mounting body of evidence that demonstrates that we can save as much as 75 percent of healthcare costs in the U.S. and eliminate the associated human pain and suffering by simply changing to a food-based lifestyle.

Founder of and weDIDitSummit, Peter is dedicated to changing that calculation during his own tenure on the planet. 

His personal mission is 100% aligned with the mission…to inspire one million people to live as happy, healthy vegans.

V. Lynn Hawkins

Certification Technical Director
weDIDit.Health Founding Ambassador

Lynn Hawkins is on a mission to bring more awareness and success to healthy lifestyle small businesses and enterprises. She focuses on social enterprise businesses whose core mission is to do good in the world.

As an avid advocate of creating and growing legacy businesses, V. Lynn focuses on a holistic sustainable plan for rapid growth, resonating with personal and professional values. The organizations she consults with fill a higher causal premise that allows for effective development of crowdfunding strategies, campaign creation and management and digital marketing strategies.

As a former athlete, an energy, frequency and hypnosis practitioner, V. Lynn has partnered with Hippocrates Docs’ as Programs Director for Just One Thing Health Programs. The Hippocrates Docs’ mission is to increase awareness and benefits of adopting a whole food, plant-based diet and lifestyle.

As the Certification Technical Director for the weDIDitSummit Grassroots Ambassador Certification Training and Summit, V. Lynn is instrumental in the effective and successful rollout of the program.

Matthew Badgett, M.D.

Lifestyle Medicine

weDIDit.Health Founding Ambassador

Matthew Badgett, M.D., is a primary care doctor with a focus in Lifestyle Medicine. Early in medical school, he realized the undervalued importance of nutrition in chronic diseases and sought to educate himself beyond what was taught in school. So by the end of medical school, he was fully plant based. He pursued a residency in both Internal Medicine and Pediatrics and was board certified in Lifestyle Medicine during residency alongside working on several initiatives to make his hospital more friendly to plant-based options. 

Dr. Badgett now practices primary care for both children and adults in North Ridgeville, a suburb outside of Cleveland, Ohio. He works to meet patients where they are at on their healthcare journey, encouraging them to adopt a plant predominant diet, working them towards a fully plant based diet.

Beyond medicine, Dr. Badgett is a yoga teacher, avid marathon runner and dabbles in gardening and rock climbing.

Kathleen Gage

Business Strategist, Podcast Host

Emcee and Closing Keynote Speaker

Kathleen Gage is a highly seasoned, award-winning keynote speaker, author, marketing strategist and visibility mentor. She is the founder of Vegan Visibility, a marketing and visibility consulting company dedicated to healthy living, compassion for the animals and kindness to the planet.

She is the author of over a dozen books, the host of two popular podcast shows, Vegan Visibility and Plant Based Eating for Health, and a highly accomplished content creator.

Kathleen is committed to helping those in the vegan, Plant-Based and green industries and markets gain visibility, influence and revenues in ways that are aligned with their own passions and life’s work


You are in the right place to be part of a force to move us towards a healthy, happy vegan world. Once we learn how to be more effective at inspiring our friends, loved ones and new acquaintances to be curious about the solution for animal suffering, human health and climate healing, everything will change! Together let’s find and learn new ways to inspire curiosity with communication tools, great content curation and a support community for us, the ambassadors who will change the world!

Join one of the pioneers of the plant-based movement as he takes you on a journey about the benefits of a plant-based diet during times of amplification of disease, climate change and the impact of COVID. Discover how you can inspire others to explore their own journey when Dr. McDougall shares proven ways he has worked with his patients, friends and family members, transforming lives around the globe. These are great insights for you, as a committed plant-based and vegan lifestylist, seeking powerful ways to communicate with others.

Dr. McDougall’s passion is contagious as you will witness when you join in on his thought provoking keynote presentation. You will gain countless ideas you can immediately apply to communicating the benefits of a plant-based, vegan lifestyle during uncertain times.

Planting Seeds of Transformation:  How to become a more effective plant-based ambassador

During this presentation, you will learn…

  • Challenges plant-based individuals experience when trying to share their lifestyle with others, such as defensiveness, pushback, or other negative reactions
  • Reasons why others are resistant to change in general, and a plant-based lifestyle in particular
  • Understanding the change process, and how to meet others where they are at
  • Key takeaways for becoming more effective and impactful in inspiring others toward a plant-based lifestyle

Self Care is essential for our emotional, physical and spiritual wellness.

Many people are struggling with implementing into action this crucial element of self care, even if the importance is intellectually understood.

Dr. Friedman’s presentation encompasses the Ahimsa of making a deeper connection to ourselves, to others, living kindness to animals, and care for our environment.

It is crucial to bring greater balance in how we choose to feed ourselves, and the awareness of the inner message we give to our innermost being as we choose our self care path. Other essential aspects of wellness include managing stress, setting healthy boundaries, meaningful connections with our community, that all contribute to greater richness and healing in life.

SUPER BONUSES! Upon Completion of the Certification, you receive…
The weDIDit.Health mission is to… Empower Plant-Based Ambassadors to Inspire One Million People to Live as Happy, Healthy Vegans.


From the comfort of home or office


Enjoy the full summit virtually

*Reserve your seat and learn how you can receive your investment back with our special rewards program. You simply start by letting others know you’re registered for the event.

Frequently Asked Questions

All those who attend the Certification Summit will be certified. Whether you attend the in-person or virtual summit, when you go through the training you will be officially certified with all the benefits including a certificate of completion, certification seal and a media release template. 

You’ll be equipped to have productive conversations as you inspire others to a healthy, kinder, more conscious way of life. 

Our goal is to make the Grassroots Ambassador certification to anyone who wants to get certified. We do have an affiliate partnership program in which you can earn based on sharing the event information with friends. However, you must contact us to arrange for this in order for us to give you proper credit.  team(@)wedidit(dot)health

Absolutely! This is why we provide you with a media release template. In addition, you can let your customers and clients know, vendors, family members, co-workers and anyone who would love to hear about your accomplishment. 

How long you have been vegan and/or plant-based is not as important as how passionate you are. Often, those new to this way of life are incredibly passionate about carrying the message. 

We know how valuable the skills you will learn from our esteemed Summit faculty are that we invite you to join us regardless of how long it’s been. 

Absolutely. Through our Ambassador membership program, you receive ongoing resources and support in order to inspire others. 

By enrolling in the Summit, you receive a 90-day membership as our gift to you. In the membership portal you’ll find videos, ebooks, live trainings by leading experts, and much more. 

Our goal is for you to continue to share the message and benefits of a plant-based lifestyle. 

Absolutely, we have a large vision moving forward. In the membership portal, we have a questionnaire you are welcome to complete to let us know what you enjoy doing, what your skills are and how you would like to be involved. 


Thank you to our amazing sponsors! Please support these businesses and organizations as much as they support the vegan and plant-based movement. Without them, we could not do what we do.

Our heartfelt thanks!

coach ruben
Cleveland Vegan Society
vegan FTA

Plant-Based Grassroots Ambassador Certification

Thursday, June 23, 2022

9:00 a.m. – 5:00 p.m. Eastern

Embassy Suites by Hilton Cleveland Rockside

5800 Rockside Woods Blvd. N.

Independence, OH